I started out as a graphic designer in London in 1984, having been educated in Cornwall. At that time I neither cared nor was aware of the effect my work had on the environment or on society at large. In the late 80’s, however, I shifted my perspective to focus on the environment. I specified recycled paper, biodegradable materials, reusable plastics and non-toxic printing inks. I made sure all my suppliers were committed to environmentally-sound principles. These ideas were very new then and most clients had no interest in these issues. After focussing on waste materials, landfill sites, recycling etc. for a period of time I became interested in sustainability, because it encompassed not only environmental concerns, but social, ethical and economic concerns as well. It seemed logical to me that a holistic approach had to be taken if we were to create real change.
ICIS was the first real expression of the ideas I had about educating for sustainability. The article in Design Matters was about the reason behind the thinking and action.
They wrote: ”ICIS seeks to promote a comprehensive, holistic view of creativity, innovation and sustainability, They host seminars and master classes, where experts, business people and designers debate and investigate new ways of employing design. ICIS seeks to influence the business community and political and scientific circles with their message of a sustainable world” (Design Matters, No4 VINTER, 2004).